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US – Marnell Gaming to install Bally Systems Suite

By - 12 February 2016

Marnell Gaming has selected Scientific Games’ Bally Systems Suite for its two casinos in Laughlin, Nevada, the Colorado Belle Hotel and Casino and the Edgewater Hotel and Casino.

Marnell Gaming is replacing a competitor’s product with Scientific Games’ casino management systems suite to drive operational efficiencies and delight players. The systems installation at both casinos will include SDS, CMP, Elite Bonusing Suite, iVIEW, iVIEW Display Manager and Business Intelligence.

“We are thrilled that Marnell Gaming will implement our robust marketing, management, business intelligence and powerful analytics solutions to help grow their casino business,” said Bob Parente, Chief Revenue Officer, Gaming at Scientific Games.

Under the new agreement, the properties will be able to take advantage of these product innovations to drive player engagement:
SDS provides crucial game-monitoring data in real-time and fully integrates with other key system components, including the CMPplayer-tracking system.

Elite Bonusing Suite helps operators increase coin-in, carded play, new-card signups, and extended play experiences across the casino floor. iVIEW is an interactive touchscreen that improves the player experience.

iVIEW Display Manager presents picture-in-picture display and interactions for self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play.

Business Intelligence lets casino operators analyze and visualize casino, slot and hospitality data.

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