Maverick Gaming, North America’s fastest growing regional casino operator, has opened Maverick Casino & Hotel Elko in Nevada. This exciting, new hospitality brand represents the first phase in Maverick Gaming’s strategy to redevelop and connect its properties across its regional footprint.
Maverick Gaming, based in Kirkland, Washington, has acquired 24 unique brands and properties, in Nevada, Colorado and Washington. The multi-year plan is to upgrade the physical infrastructure, improve the overall gaming, guest experience, and rebrand them as either Maverick Casino & Hotel, Ace’s Poker, Dragon Tiger Casino, or Macau Legend.
“This is an important step for Maverick Gaming as we continue to grow and invest in our portfolio of properties. Our plan has always been to consolidate our assets under our four key brands and unite them under Play Maverick Loyalty and Sports programs.” said Eric Persson, Chief Executive Officer and majority owner of Maverick Gaming. “This is the next step in our evolution as we continue building Maverick Gaming as a best-in-class regional operator and, today, we are excited to introduce this new, unique experience to our friends in Elko.”
This conversion of the Red Lion Hotel and Casino Elko to Maverick Casino & Hotel is a major step forward in improving the look and feel, quality of service and amenities and overall guests experience in Elko, Nevada.
Regional President Steve Sirianni added: “We are excited to launch the first Maverick Casino and Hotel in the country. Our goal at Maverick has always been to upgrade the experience for our loyal guests. With this debut we also wanted to honor our community, team members and the rich past that the Red Lion Hotel and Casino had in Elko.”
Maverick Casino & Hotel will feature History Wall with remnants of old signage, photos, gaming chips, and other nostalgic items. The property debuted with over $2m in renovations including 2,000 ft of custom color changing lighting on the exterior, a 24-foot monument sign along Idaho Street with LED display and an 8-foot, only in Elko, larger-than-life boot art installment paying tribute to the Elko famous Centennial Boot Project.