Interactive
US – MaximBet teams up with White Hat Gaming
By Phil - 27 January 2022
ZK International’s MaximBet, the lifestyle sports betting and online casino brand owned and operated by Carousel Group and in partnership with Maxim, has announced an exclusive multi-year agreement with White Hat Gaming, a leading iGaming platform provider, to accelerate its nationwide scaling efforts while allocating more resources to delivering epic real-world events and once-in-a-lifetime experiences to its users.
“When we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world. Teaming up with Kambi – the world’s most prestigious sportsbook provider – and White Hat Gaming – the premium online gaming platform and PAM solution – makes this promise a reality,” said Daniel Graetzer, CEO, MaximBet. “This partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting platforms. If MaximBet users thought the exclusive rewards, prizes, events and experiences were incredible before, they haven’t seen anything yet.”
Through the partnership with White Hat Gaming, MaximBet will have access to its unmatched, full-service online gaming platform and PAM solution, including proprietary technology such as in-house cashier and first-to-market travelling wallet.
“White Hat Gaming selects only partners that share our vision of delivering a best-in-class gaming experience for its users, and there’s no better example of an operator’s commitment to that promise than MaximBet,” said Phil Gelvan, CEO of White Hat Gaming. “Outsourcing core technology like the platform and PAM solution will enable MaximBet to focus on its expansion, player acquisition and retention whilst guaranteeing a best-in-class product.”
The partnerships come amidst rapid expansion for MaximBet, which will be live in six states (and Canada).
Additional market access will be announced soon. Launched in September 2021 in Colorado, MaximBet has achieved rapid market acceptance in the Centennial State across all critical measures, including 50 percent month over month handle increases, influx of new players and above expected retention.
