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US – Merkur to expand into North America following strategic agreement with Gaming Arts

By - 11 October 2023

Merkur, a major European games developer, headquartered in Germany, has entered into an agreement for a strategic cooperation with Las Vegas-based Gaming Arts.

This cooperation sets out to encompass the joint development and supply of games for North American casinos, subject to all necessary regulatory approvals. Through this cooperation, Merkur signals its intention to become a direct supplier in North America.

Merkur’s strategic cooperation with Gaming Arts represents an exciting moment for both companies. The transaction strategically capitalizes on the collaboration and joint development of Merkur, with its stature, capabilities and reach as an established gaming supplier and Gaming Arts, an emerging gaming technology provider.

This strategic cooperation aligns with Merkur’s overarching vision of enhancing the player experience and expanding its global presence into the North America marketplace.

“We are excited about the immense potential that this cooperation with Gaming Arts brings to Merkur in our efforts to expand into North America,” said Juergen Stuehmeyer, Board Member of Merkur’s parent company Gauselmann AG. “Gaming Arts’ rapid growth and innovation in the gaming supplier space have created an outstanding platform for growth in this crucial global market. We look forward to having Gaming Arts’ CEO Mike Dreitzer lead this team in close cooperation with Merkur going forward,” Stuehmeyer concluded.

“We believe this partnership is a pivotal moment in Gaming Arts’ journey,” remarked David Colvin, owner of Gaming Arts, LLC. “Merkur’s global reach and reputation for excellence align perfectly with our aspirations for growth and innovation. Together, we are poised to deliver exceptional gaming experiences to players in North America.”

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