US – MGM confirms Hard Rock Rocksino rebrand to MGM Northfield ParkBy Phil - 28 February 2019
MGM Resorts has confirmed it will rebrand its recently bought Hard Rock Rocksino Northfield Park to MGM Northfield Park.
Executives shared the future name, logo and other details around exciting changes to take place at the property during a pep rally for employees following the acquisition’s close in April.
With a name symbolic of MGM Resorts’ legacy as an entertainment and hospitality leader, MGM Northfield Park will be integrated into the company’s portfolio of best-in-class gaming and entertainment destinations.
“MGM Resorts is proud to work alongside the 950 dedicated employees during this transition. MGM Northfield Park is situated in a great location within a vibrant community and offers wonderful amenities – from dining and entertainment venues to gaming, harness racing and retail options,” said Chris Kelley, President, MGM Northfield Park. “Through the dedication and hard work of this team, the Rocksino and harness track have established themselves as market leaders and we are excited to begin this new journey together.”
MGM said it would redesign the Hard Rock Café into an MGMTap Sports bar similar to those at MGM Grand Las Vegas, MGM National Harbor in Oxon Hill, MD and MGM Detroit.TAP is a popular, high-energy restaurant and sports bar where guests will enjoy the latest sporting events while surrounded by sports memorabilia.
Mr. Kelley added: “It has been an absolute pleasure working with the Hard Rock team during this transition. They have created a successful and special destination with a terrific team and they have our commitment that we will uphold the high standards they have set.”
Located on Ohio’s Northfield Park harness racing grounds, which offers more than 200 live harness races each year, the casino offers more than 2,300 gaming devices.