US – MGM expands rewards programme with PlayStudiosBy Phil - 27 May 2014
PlayStudios, a game development company focusing on free-to-play casino games, has expanded its rewards program in partnership with MGM Resorts International.
For the first time, myVEGAS players will be able to redeem in-game currency for real-world rewards at two casino resorts located in Mississippi. Starting today, the myVEGAS rewards program will feature offerings from Beau Rivage and Gold Strike, including complimentary meals, rooms and hotel suite upgrades, rounds of golf at the Tom-Fazio-designed Fallen Oak, tickets to DreamCast Entertainment’s theatrical circus shows SALTORIYA and TAGANAI, and more. Prior to this expansion, myVEGAS rewards had only been available in Las Vegas at MGM Resorts International destinations including Bellagio, Aria, MGM Grand and Mandalay Bay.
“Our ability to offer players these new rewards, in new locations, represents an important next step in the evolution of the myVEGAS experience,” said Andrew Pascal, founder, President and Chief Executive Officer of PlayStudios. “It further demonstrates our commitment to rewarding virtual-world loyalty with real-world value.”
Tom Mikulich, Senior Vice President of Business Development for MGM Resorts International, said, “The relationship between PlayStudios and MGM Resorts International has been tremendously successful in Las Vegas, and now we are able to expand this popular game and exciting rewards to our Southern customers as well. As a member of MGM Resorts’ premier rewards program, M life, customers now can redeem their myVEGAS rewards at our Mississippi destinations, Beau Rivage in Biloxi and Gold Strike in Tunica.”
myVEGAS is the #1 downloaded free-to-play casino app and is currently available on iOS, Android, and Kindle mobile devices, as well as on Facebook. myVEGAS is the only social casino app that gives players a chance to earn real-world rewards from an exclusive collection of travel, leisure, and entertainment brands. Rewards include complimentary hotels stays, meals, shows, nightclub access, and more.