MGM Resorts and GVC Holdings, a multinational sports betting and gaming group, have entered into an agreement to launch online casino and poker games in New Jersey under the playMGM brand.
GVC currently provides software and support services for the MGM Resorts-owned Borgata Hotel Casino & Spa in New Jersey and has powered Borgata’s online casino and poker products since online gaming was regulated in the state in November 2013. The announcement marks a strengthening of the relationship between the companies and the first time that real-money online casino and poker will be offered under MGM’s iconic brand.
Launching later this year, playMGM casino and poker will sit on the latest version of GVC’s proprietary technology stack, which offers desktop and mobile variants, over 300 casino games (including progressive jackpot slots) and multiple variants of tournament and cash play poker.
In addition to its unique in-house developed content, GVC also integrates the best games from third-party suppliers. Earlier this year, games from NYX Gaming were incorporated into the Group’s New Jersey platform, and further content from leading developers will be added throughout the year.
playMGM customers are also set to benefit from MGM Resorts’ exclusive M life Rewards program, which will be integrated into the GVC platform. M life Rewards is MGM Resorts International’s premier rewards program, where members earn benefits for virtually every dollar spent at 15 world-renowned MGM Resorts destinations in the US.
“We are delighted to extend our relationship with MGM Resorts and to be launching casino and poker under the playMGM brand in New Jersey,” said GVC’s Chief Operating Officer Shay Segev. “MGM Resorts is quite simply one of the biggest and best names in the business, and we look forward to working with them for many years to come.”
“This is a historic moment for MGM Resorts to be launching real money online casino and poker under the MGM brand for the first time,” said Corey Sanders, Chief Operating Officer of MGM Resorts. “GVC has been a first-rate partner for us, and we are excited about the possibilities of extending that partnership as regulated markets open up in the US.”