MGM Resorts has launched its new M life Rewards MasterCard, in partnership with First Bankcard, a division of First National Bank of Omaha and a leading issuer of credit cards.
Coinciding with the launch, MGM Resorts is evolving the name of its award-winning loyalty program to M life Rewards. The premier hospitality rewards program, available to all guests of MGM Resorts, provides members with exclusive access, personalized offers and special benefits at 15 world-renowned destinations across the US including Bellagio, MGM Grand and Aria in Las Vegas, Beau Rivage in Biloxi, MGM Grand Detroit, and the soon-to-open MGM National Harbor.
The loyalty program is a four-time winner of the Freddie Awards, the most prestigious member-generated awards in the travel loyalty industry. Honors include Best Customer Service, Best Promotion and Up and Coming Program of the Year.
“We are delighted to partner with First Bankcard and MasterCard on the M life Rewards MasterCard and introduce this exciting program to our members so they can earn more rewards for everyday spend,” said Lilian Tomovich, Chief Experience Officer for MGM Resorts. “The M life Rewards MasterCard represents a new way for us to further engage with our loyal customers, and I have no doubt that our members will see the value in this product.”
The new M life Rewards MasterCard allows members to achieve higher Tier status, more rewards and benefits faster and turn everyday purchases into exclusive hotel, dining, entertainment and spa experiences at M life Rewards destinations. Cardholders earn M life Rewards Points and Tier Credits for every dollar they spend, including double points at gas stations and supermarkets and triple points for purchases at M life Rewards destinations. As a bonus, 10,000 M life points are attained after spending $1,000 within the first three billing cycles.
Cardholders also receive an upgrade to Pearl Tier status and priority hotel check-in at all M life Rewards destinations. Additional cardholder benefits include complimentary self-parking and buffet line passes at M life Rewards’ Las Vegas resorts.
Stephen F. Eulie, President of First Bankcard, said: “First Bankcard is known for its expertise in creating custom solutions and rewards programs for its partners, allowing them to build customer loyalty and generate growth opportunities for their businesses. The M life Rewards MasterCard program will enable MGM Resorts to further build customer loyalty by enhancing its outstanding rewards and services, and provide customers with an unparalleled experience.”
Linda Kirkpatrick, executive vice president, US merchants and acceptance, MasterCard, added: “We are pleased to expand our relationship with MGM Resorts to include the new M life Rewards MasterCard. Both MasterCard and MGM Resorts understand the value of driving best-in-class consumer experiences. The M life Rewards MasterCard will provide consumers with access to exclusive offers and benefits only available with a MasterCard product.”