Operator News
US – MGM Resorts presents new loyalty programme
By William - 6 January 2022
MGM Resorts has set out details for a a reimagined loyalty rewards programme, MGM Rewards, to be launched on February 1.
The programme is set to offer ‘unprecedented’ access for both gaming and non-gaming guests to the company’s destinations across the country, offering more ways to earn and a host of new benefits.
For the first time, non-gaming customers will join their gaming counterparts and have the benefit of earning a currency – MGM Rewards Points – redeemable for complimentary food and beverage, entertainment, hotel stays and more. All members can now earn points on nearly all expenditures at MGM Resorts destinations, integrating both non-gaming and gaming activity.
In addition to MGM Rewards Points, customers playing slots also will earn Slot Dollars. MGM Resorts’ five member tier levels – Sapphire, Pearl, Gold, Platinum and NOIR – remain in place.
MGM Rewards offers members new and exclusive marquee benefits, including waived resort fees (Gold+), Tier Achievement Travel Credit to Las Vegas (Platinum+), complimentary tickets to MGM Rewards concerts (Pearl+), advanced suite upgrades for up to three nights (Platinum+), access to exclusive tier appreciation events and experiences (Gold+) and 4 p.m. late check-out (based on availability; Platinum+).
As an added benefit, MGM Rewards Points and Slot Dollars will not expire for Pearl+ members due to account inactivity.
“MGM Resorts boasts an unrivalled collection of resorts and amenities for our guests from around the world. As every guest experiences our properties in unique ways, MGM Rewards is designed to recognise and reward every member with experiences uniquely suited to their preferences, whether that’s attending an incredible concert, enjoying a world-class meal or staying in a luxury suite,” said Anil Mansukhani, MGM Resorts’ Vice President of Loyalty Marketing.
“MGM Rewards was developed as a direct result of customer feedback and now offers more ways to earn, more ways to redeem, and more exclusive benefits at MGM Resorts’ 20+ destinations nationwide.”
