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US – MGM takes Grand Leap Forward

By - 30 May 2013

Leap Forward Gaming has installed its SaffariNet Patron Display Interface (PDI) picture-in-picture multimedia ecosystem technology at the MGM Grand Hotel and Casino, an MGM Resorts International property in Las Vegas.

PDI is a scalable, low-cost, turn-key solution that works seamlessly with all brands and generations of gaming machines and systems to develop, dynamically manage and present content to players.  It is a robust, completely customizable system utilizing existing machine displays and supports all screen sizes, resolutions and aspect ratios by utilizing the latest advancements in web-based technology.  PDI offers targeted marketing and bonusing campaigns, progressives, drink ordering and straightforward integration with multiple player tracking and CRM systems.  As part of the patented SaffariNet ecosystem, PDI agnostically provides operators with high flexibility and agile content production and implementation utilizing web-based technologies such as HTML5, Silverlight, Flash, etc.

Tom Mikulich, Senior Vice President of Business Development for MGM Resorts International, said: “We are very pleased with the strength, flexibility and agility of the SaffariNet ecosystem technology and the fact that MGM Grand is the first Las Vegas casino to utilise this game-changing system.  MGM Resorts International properties have always embraced leading-edge technology that provides our players with added-value and improves operational efficiencies.  We believe that the SaffariNet picture-in-picture solution has great promise, as it allows us to seamlessly customize real-time marketing campaigns without impacting existing machines and systems, all while minimizing operational interruption.  We look forward to our continued partnership and expansion with LFG.”

Ali Saffari, LFG CEO, added: “LFG’s PDI solution provides players with a greatly enhanced gaming experience and allows operators to utilise their existing machines and player tracking systems, consequently maximizing profitability.  We are honored to partner with such a progressive operator as MGM Grand and its parent company MGM Resorts International to transform their properties by enhancing the gaming experience, increasing player value, maximizing efficiencies and boosting revenue.  This is LFG’s first Las Vegas installation and we will be announcing installations with additional major domestic and international operators soon.”

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