US – MGM to rebrand Hard Rock RocksinoBy Phil - 22 November 2018
Having put itself in pole position for when the sports betting market opens in Ohio by buying the Hard Rock Rocksino Northfield Park, new owner MGM Resorts has now confirmed the venue will be getting a new name next year.
The Ohio Lottery Commission, which regulates gaming in the state, has confirmed the Hard Rock brand will be replaced next year. Lottery Operations Director Connie Miller said the rebrand will need a lot of attention as the Hard Rock brand is on the carpet and on signs throughout the casino.
Brian Ahern, Director of Corporate Media Relations for MGM, said: “When MGM Resorts transitions to its role as operator, the name of the property will change. We will share more information about the brand as the transition approaches.”
MGM bought the Rocksino for US$1bn. Located between Cleveland and Akron, it is Ohio’s largest racino despite the fact it can only operate. It generated $213.8m in the first ten months of 2018.
Newly elected Ohio State Governor Mike DeWine confirmed that sports betting was coming to the state, most likely next year.