MGM Resorts International’s GameSense, an innovative responsible gaming initiative adopted by MGM Resorts in 2017, has surpassed 1.25m customer interactions at its US properties. The program focuses on positive, transparent and proactive conversations with players about how to gamble responsibly.
GameSense marked an unprecedented commitment to integrating responsible gambling education into the MGM Resorts guest service model.
GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC). The program comes alive through personal interactions between guests and trained staff based at each property’s M life Rewards desk. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilise interactive GameSense touchscreens and educational materials and other resources found at each property’s M life Rewards Desk. Players can also visit www.mgmresorts.com/gamesense. GameSense is designed to help guests make informed decisions to keep gambling fun. The program has earned recognition multiple times from the National Council on Problem Gambling.
“Having more than 1.25 million player interactions is a huge deal, and hitting that milestone during Problem Gambling Awareness Month is incredibly meaningful,” said Rich Taylor, Executive Director of Responsible Gaming at MGM Resorts. “We’re proud of how GameSense has grown with MGM Resorts and become part of our company culture and guest service model. We’re excited to build on this progress and take the program to new heights.”
GameSense’s new milestone comes as MGM Resorts promotes Problem Gambling Awareness Month. Throughout March, MGM Resorts is partnering with the National Council on Problem Gambling to spread awareness and educate guests on how to make informed and responsible decisions while playing.
These efforts are taking place as MGM Resorts and BetMGM – the company’s cutting-edge mobile sports betting app – prepare for an influx of visitors to sports books and online portals during March’s college basketball tournament. Casino and race and sports book employees across MGM Resorts participate in GameSense training, reinforcing how to have positive conversations with guests on betting responsibly.