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US – Mobile enrollment all the rage at Sycuan

By - 31 May 2013

The Sycuan Casino in San Diego is the latest property to add Playersoft Technologies’ Mobile Enroll system to increase the convenience and speed of player club enrolment. The system scans the drivers licenses of all 50 states, allowing casino staff to enroll new guests into the players club anywhere on the casino floor utilising a specialized iPod Touch.

“Providing superior service to our guests is part of our culture and this system allows us to elevate our guests’ experience,” said Sycuan Casino Director of Casino Operations, Darrin Bishop. “Its simplicity allows staff to quickly and conveniently enroll guests in our players’ club from anywhere on the casino floor – providing more time and opportunities to interact with and get to know them.”

Mobile Enrollment’s open design interface can operate with any casino player tracking system, transforming the sign up process from several minutes at a club booth to just a few seconds anywhere on the casino floor.

The San Diego gaming market is highly competitive and player retention is vital to our property,” says Bishop. “There are many entertainment options and the faster we get guests involved in our players club, the sooner they see the benefits.” The  Player soft system allows a casino the easiest avenue to enroll new members which equates to greater player retention and more profitability for the resort operator.

“The advances in mobile technology make mobile sign up possible and affordable. For Native American casino operators like Sycuan Casino, this system can have a positive effect on both revenue and staffing costs,” says Tony de Leon, President of Playersoft. “There’s been growing interest from operators of all sizes as they hear about our recent technology awards for innovation and see how our system can be seamlessly incorporated to their casino operations.”

Utilization of an iPod makes the entire system small, lightweight and easy to use. “We’ve been casino operators ourselves,” says de Leon. “Through our experience in Las Vegas resorts and Native American gaming operations, we know the importance of making the casino player’s visit convenient and hassle free regardless of a property’s size. Mobile Enrollment was designed specifically to do that by streamlining the enrollment process while creating improved data accuracy during the sign up process and profitability in a number of ways.”

Mobile Enrollment also features an offline mode allowing staff to reach out to players at offsite events adding even greater reach and furthering the player’s experience and creates a positive impression of the level of service the casino is willing to provide. It is part of a  suite of products offered by Playersoft which all utilise the iPod Touch technology allowing each platform to interact together and with any current casino system.

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