Interactive
US – Mount Airy Casino Resort launches social casino form Greentube
By Phil - 25 July 2017
Mount Airy Casino Resort, Pennsylvania’s first AAA Four-Diamond casino resort, has launched its social casino, Play Mount Airy.
The social platform was built using Greentube Pro, Greentube’s private label social casino solution.
Mount Airy Casino Resort looked to Greentube to create a customized solution that enabled players to experience the resort online. The platform provides a true branded experience that reflects the physical appearance of Mount Airy Casino Resort. Players who visit the site will instantly recognize a virtual rendition of the property’s lobby and main casino. In addition, the site offers popular games from Greentube and other leading providers.
The social casino – available on PC, tablet or mobile device – provides multiple in-game and external marketing channels that enhance the player experience through live operations. In addition, Greentube’s marketing expertise will assist with in-house promotions. The Mount Airy social casino is the third social platform for a major casino created by Kenny Huang and his team at BlueBat Games, a subsidiary of Greentube.
“Our goal was to build a social platform that delivered part of the Mount Airy Casino Resort experience into players’ homes and hands,” said John Culetsu, Executive Vice President and General Manager for Mount Airy Casino Resort. “We are proud to offer this platform to our regional players as well as casino enthusiasts throughout the country.”
“Social Casinos are the gateway to attracting new players to visit a casino property and the means by which casinos can entice previous players to return,” said Gabriel Cianchetto, President of Market Development, Greentube North America. “With our assistance, Mount Airy Casino Resort is aptly positioned to deploy the latest marketing technologies and game content.”
According to SuperData research, 82% of social casino gamers have visited a land-based casino within the past year and 60% have visited within the past six months. PC players have been found to play an average of 69 minutes per session while tablet and mobile players spend 57 minutes per session. Each year, millions of players prepare for their next visit to a brick-and-mortar casino by visiting a social casino online.
