US – NBA and Highlight Games to launch virtual NBA Last 90By Phil - 19 June 2019
The National Basketball Association (NBA), the National Basketball Players Association (NBPA) and Highlight Games Limited, a specialist gaming supplier, have announced an innovative partnership with the creation of NBA Last 90 – the exclusive virtual sports betting game that will utilise actual NBA highlights and footage.
NBA Last 90 is set to debut in US and European gaming and lottery markets during the 2019-20 NBA season.
Virtual sports gaming, already a popular gaming product throughout Europe, allows fans to bet on simulated sports events powered by a random number generator. NBA Last 90 will feature a vast archive of NBA highlights and footage from recent NBA seasons and will offer players a unique and compelling virtual sports gaming experience.
NBA Last 90 players will have the ability to wager on various outcomes, including which team will win, who will score on the first possession and the total number of points scored by both teams, during the last 90 seconds of a simulated matchup between two NBA teams. A vast archive of NBA highlights and footage will be randomly pulled from any matchup over recent seasons between the two teams, producing millions of possible outcomes.
The game will be distributed to licensed gaming operators in multiple regions across the world, initially launching in Europe and will expand to include the United States later in the 2019-20 NBA season. Fans can expect to see NBA Last 90 across multiple channels, including retail locations, online and in mobile applications.
“Virtual sports betting is incredibly popular in regions around the world and we’re looking forward to giving fans another innovative way to engage with the NBA,” said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA. “With NBA Last 90, Highlight Games has created a new spin on virtual sports basketball and delivered an authentic gaming experience utilising real NBA content.”
“We are extremely excited about this partnership and the potential future opportunities for our players in the virtual gaming space,” said Josh Goodstadt, Executive Vice President of Licensing for THINK450, the commercial arm of the NBPA. “We look forward to working with the NBA and Highlight Games to create a unique gaming experience that will help to grow the popularity of the players and the league worldwide.”
“I’m delighted to announce this groundbreaking partnership with NBA and NBPA,” said Tim Green, CEO Highlight Games. “Highlight Games has an ambitious strategy to enter the nascent US sports betting and virtual sports market, and this collaboration is the first important step on that journey. NBA Last 90 features real NBA stars and real NBA highlights, differentiating it from any other virtual sports product on the market. We’re confident that players around the world will be instantly engaged with NBA Last 90.”