US – NeoGames eInstant The Lamp smashes Virginia lottery recordBy Phil - 13 February 2023
NeoGames S.A., a leading technology and services provider of end-to-end iLottery solutions, announces the record-breaking launch of NeoGames Studio’s eInstant game, The Lamp, with the Virginia Lottery.
Thirty days post-launch, The Lamp holds the record for the most profitable game ever in Virginia Lottery, with total purchases to date exceeding $40m, outperforming the game that holds second place by more than 200%.
With The Lamp, NeoGames created a favorite game theme in an eInstant format, appealing to new players and fans of the Match 3 games genre with a genie theme; amplifying our players’ interest and engagement using three progressive jackpots. The game’s innovative progressive jackpot feature paid out approximately half a million dollars during the initial launch period.
The Lamp, a creation of NeoGames Studio, has also been launched successfully with two other customers in North America under the name of Desert Fantasy and Magic Money Ride, and with its global appeal NeoGames expects to explore further launches in other countries.
“NeoGames is thrilled at the resounding success of The Lamp with the Virginia Lottery. We believe that the new game, with its popular theme and many ways to win, is on course to increase revenues to good causes in Virginia; with its broad appeal to existing and new players,” said Moti Malul, CEO of NeoGames.
“We launched our first progressive jackpot game two years ago and these have really resonated with our players,” said Kelly Gee, Executive Director of the Virginia Lottery. “The Lamp’s success has been particularly impressive and quickly became our best-performing eInstant.”