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US – New Jersey sports betting smashes previous records in November

By - 13 December 2019

New Jersey’s online and retail sportsbooks collected a staggering $562m in bets in November, and the industry has now taken in more than $5bn in bets since the first was legally accepted in the state in June 2018. And at the current pace, it won’t be long before the state reaches $6bn.

“New Jersey sportsbooks will remain the chief beneficiary as long as neighbouring New York refuses to legalise sports betting,” said Dustin Gouker, lead analyst for PlayNJ.com. “New York City’s 8 million residents continue to be a key ingredient that has propelled New Jersey into Nevada’s chief rival as the country’s largest legal sports betting market.”

New Jersey’s sportsbooks collected $562.2m in bets in November, crushing the record $487.9m handle in October. November’s handle represented a 70 per cent increase from $330.7m in October 2018.

New Jersey’s year-over-year growth has pushed its lifetime sports wagers to $5.3bn, clearing yet another significant milestone in the state’s impressive first 18 months as a legal sports betting jurisdiction.

November revenue hit $32.9m, up 110.9 per cent from the $15.6m won in November 2018. The state’s online and retail sportsbooks have now combined to generate $364.1m in revenue since launch, yielding $47m in state taxes.

“More than $5bn in 18 months is an extraordinary total, showing that New Jersey’s sports betting market reached maturity far more quickly than most expected,” said Eric Ramsey, analyst for PlayNJ.com. “No other state that has legalised sports betting has experienced quite as quick a ramp-up as New Jersey, a testament to the strong infrastructure that was put into place in the state.”

Online betting generated 86.5 per cent of the state’s handle, up from 85 per cent in October. FanDuel Sportsbook/PointsBet led the online market with $12.2m in gross revenue, down from $20.7m in October. Anchored by DraftKings and Fox Bet, Resorts Digital generated $9.1m.

FanDuel Sportsbook at The Meadowlands posted $2.7m in November gross revenue to lead all retail sportsbooks.

“The proximity of The Meadowlands to the New York City market continues to be a boon for both FanDuel’s retail and online sportsbooks,” Mr. Gouker said. “So long as it’s the easiest vehicle for New Yorkers to make a legal sports bet, FanDuel will in all likelihood continue to dominate the New Jersey market.”

New Jersey’s online casino and poker industry celebrated its sixth birthday by generating a record $49.1m in November, up 82.5 per cent from $26.9m in November 2018. November’s revenue generated $7.4m in tax revenue.

The growth has been nonstop since the industry launched in November 2013. Online casinos and poker have now generated $1.5bn in lifetime revenue, injecting $253.6m into state coffers. The industry has now generated $433.4m this year, up 60.7 per cent from $269.7m generated in the first 11 months of 2018.

“Six years in, and it’s clear that online casinos have been a win across the board in New Jersey,” Ramsey said. “Not only do online casinos continue to increase revenue at a breathtaking pace, they have built a symbiotic relationship with online sports betting. Online sportsbooks and casinos are helping to fuel each other’s growth.”

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