Ahead of Responsible Gaming Education Week 2021, the New York Jets have joined the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign. The Jets will encourage their fans to “Know When to Huddle Up” through in-stadium and digital content that promote responsible sports wagering.
“The fan experience is at the heart of everything we do, and as legal sports betting expands, we want to ensure Jets fans are empowered to wager responsibly,” said New York Jets Vice President, Business Development & Ventures Jeff Fernandez. “We are proud to partner with the AGA on this important initiative.”
Recent AGA research found that due to expanded sports betting legalization and high fan enthusiasm for the season, a record 45.2m Americans (18 per cent) will wager on this year’s NFL season, a 36 per cent increase from the 2020 NFL season. Among NFL fans, 37 percent plan to wager on the 2021 NFL season, including 47 percent of self-described avid NFL fans.
“Leadership from professional sports teams like the Jets is critical to not only ensuring fans understand how to wager responsibly, but also getting sports betting right,” said AGA Senior Vice President Casey Clark. “We’re thrilled to welcome the team as a partner and value their commitment to prioritizing responsible sports betting education for their loyal fanbase.”
The AGA launched Have A Game Plan in late 2019 to educate sports fans on the principles of responsible sports betting. The Jets join campaign partners DraftKings, FanDuel, Monumental Sports and Entertainment, NASCAR, NHL, PGA TOUR, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights, and the Washington Football Team.
The New York Jets were an early adopter of gaming partnerships after the State of New Jersey approved legalized sports betting in June 2018. The Jets have a long-standing relationship with BetMGM and have recently added new sports betting partnerships with Fubo Sportsbook and WynnBet.
AGA’s Responsible Gaming Education Week, from September 19-25, educates consumers on responsible game play and highlights responsible gaming’s central role in gaming and sports betting.
Sports betting is currently legal and operational in 26 states and the District of Columbia. During the NFL season, five additional states are expected to launch legal markets. The NFL has a long-standing partnership with the National Council on Problem Gambling.