NYX Gaming Group has strengthened its commercial team with the appointment of Steve Mayes as its new Third-Party Sales Director.
Mr. Mayes joins from Playtech where he first worked as part of the Ash Gaming Commercial team, and more recently held the position of Commercial Director for the company’s Open Platform and third-party game providers.
Previously, he worked in various operational and management roles at bet365.
In his new role, mr. Mayes will be responsible for growing NYX Gaming Group’s network of third-party suppliers including game developers, payment providers and trading services across its sportsbook, casino, lottery and bingo operations.
“I’m thrilled and excited to have joined NYX Gaming Group. They have a fantastic customer base and a growing partner network with many of the leading suppliers in the industry,” said Mayes.
“My focus will be to work closely with our internal product leads and partners across the business to implement a clear third-party strategy.
“It’s important that NYX continues to attract and build long-term relationships with best-of-breed suppliers across casino, sportsbook and our full portfolio of products to offer the best possible third-party network for our customers.”
NYX Gaming Group CEO Matt Davey said: “We are happy to welcome Steve to the NYX Gaming Group team where he will have an integral role within our strategy that will further improve the products we offer our customers.
“Steve has extensive experience in the betting and gaming industry following his time at bet365 and Playtech. He will be a valuable member of our third-party network and we look forward to working alongside him.”