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US – Oneida Indian Nation opens The Lounge with Caesars Sports

By - 5 August 2019

The Oneida Indian Nation has opened The Lounge with Caesars Sports, the new sports book experience at Turning Stone Resort Casino and Point Place Casino, in development with Caesars Entertainment.

Themed as the ultimate tailgate, the event welcomed Upstate New York sports fans in true fashion. Guests sampled menu items from the new sports lounge and mingled with mascots and cheerleaders from local sports teams. Ray Halbritter, Oneida Nation Representative and Nation Enterprises CEO and Walt Fales, SVP of Strategic Development of Caesars Entertainment told the crowd how this branding and marketing alliance brings together two industry leaders that will cultivate the ultimate sports fan experience. They were joined by Howard Glaser, Global Head of Government Affairs & Special Initiatives at Scientific Games, Oneida County Executive Anthony Picente, New York State Assembly Member Marianne Buttenschon, Verona Town Supervisor Scott Musacchio, and Rob Esche, President of the Utica Comets.

The Lounge with Caesars Sports is anticipated to open at Oneida Indian Nation’s Yellow Brick Road Casino later this summer in time for the NFL regular season.

They will all feature LED terminals with high-definition resolution, state-of-the-art odds boards that constantly update and offer opportunities for in-game wagers, as well as new full-service bars, ticket windows, ultra-comfortable seating, and VIP areas with their own dedicated TV screens.

At Turning Stone, The Lounge with Caesars Sports is prominently located at the resort’s main entrance, featuring a massive 500-square-foot curved LED screen, with acuity similar to Times Square, visible from three sides. Plus, there are an additional 16 large LED TVs throughout the sportsbook, including a mix of 65-inch screens and 85-inch screens to put the viewers at the center of the sports action.

The new sportsbook at Point Place Casino is located within the newly expanded gaming floor, with the primary video wall featuring a 24-foot HD LED screen, plus an additional 30 LED TVs throughout the space, a mix of both 65-inch screens and 85-inch screens.

Through this new relationship with Caesars Entertainment, Turning Stone, Yellow Brick Road and Point Place Casino players will be able to exchange and redeem their TS Rewards loyalty points, as well as have their player tier levels matched, for Caesars Rewards Points at all Caesars properties, with the same exchange available for Caesars players at Oneida Indian Nation properties. Caesars will also sponsor special player promotions and events at its new partner venues, further bringing the excitement of Las Vegas to New York.

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