Interactive
US – ONEworks to distribute MetricGaming to sportsbook operators
By Phil - 4 November 2014
MetricGaming has reached a licensing and distribution deal with ONEworks, the market leading sportsbook platform provider whose clients include some of the largest sportsbook operators in the world.
ONEworks, which has been appointed Metric’s exclusive distributor to sportsbook operators in Asia, will integrate Metric’s innovative, mobile-optimized sports wagering software into its world class ONEbookSM platform, providing ONEworks’ clients and their end users easy access to Metric’s one-of-a-kind betting products, SuperLive and Bettor Option.
SuperLive, Metric’s flagship product, is optimised for mobile devices, deploys HTML5 and industry-leading push technology, and is powered by Metric’s sophisticated sports analytics to usher in the next generation of in-play betting. With SuperLive, bettors can place propositional wagers on in-game events as the match unfolds – such as whether a player will score on an upcoming penalty shot, sink a birdie putt, make a free throw or convert on third down – all while their accounts are debited and credited in real time.
Bettor Option (patent pending), Metric’s latest release from its development pipeline, leverages Metric’s unique handicapping expertise to revolutionize conventional pre-game betting. This first-to-market product offers bettors the option to double their pre-game wager – or switch sides – after watching the entire first half of their match unfold, all at the same odds that were available before the match began. This peace of mind costs only a fraction of the bettor’s initial pre-game wager, and represents the first ever up-sell opportunity seen in the sports wagering industry.
“ONEworks is one of the most well recognized and respected sports wagering platform providers in the business,” explained Peter Bertilsson, Metric Gaming’s President & CEO. “We are proud to have them as a distribution Partner and look forward to extending the market for our innovative wagering products across their tremendous sportsbook operator network.”
ONEworks commented that they are delighted to be working with the Metric team as it introduces Metric’s innovative products to the ONEbook platform. The ONEbook platform’s core in-running betting engine is already complemented by an extensive range of betting and gaming options, with Metric adding further tools for operators to attract and retain customers.
