Supplier News
US – OPTX adds Red Hawk Casino to expanding portfolio of casinos
By Phil - 16 September 2022
OPTX will be installing its Player Development, Player Connect, Player Development AI, Slots, and Slots AI solutions. Red Hawk Casino, located in California’s El Dorado County.
OPTX is the operator’s data-driven decision-making co-pilot, providing superior operational functionality across multiple departments to create a sole source of data.
OPTX co-CEO, Brooke Fiumara, was pleased to introduce the popular Red Hawk Casino as their newest partner, “OPTX’s state-of-the-art AI features distill raw data into actionable insights and recommendations. Partnering with OPTX will allow Red Hawk Casino to optimize their casino floor with continuous slot change recommendations and visualizations leading to increased revenue opportunities and guest satisfaction.” Fiumara emphasized, “OPTX is the future of casino operations. Red Hawk will soar even further utilizing the OPTX solutions.”
Bryan deLugo, GM of Red Hawk, agreed and is thrilled to get started with OPTX, “We needed to connect all of our casino departments with a modern and powerful tool, and the innovative OPTX solutions provides that and more!” He continued, “We are excited that we will have OPTX’s advanced proprietary AI to guide and assist us as we continue to grow and expand.”
Available via desktop and mobile applications, the data intelligence used by OPTX provides real-time individualized insights to ensure that no actionable player is missed and empowers teams to spend less time compiling the data and more time implementing strategies that increase visitation, revenue, and profitability.
