OPTX, a Las Vegas-based tech company focused on bringing all of a casino’s data sources into a single platform and transforming it into real-time insights and action for casino operators, is proud to announce a three-year partnership with Rush Street Gaming and its five land-based casinos.
“We were seeking a player development solution that contained advanced operational functionality for hosts and managers yet was simple to install and easy to use,” said Tim Drehkoff, CEO of Rush Street Gaming. “The OPTX platform is exactly what we were looking for and will equip our host teams with an efficient new resource to best serve our guests.”
The OPTX modules to be used by Rush Street include Player Development, Player Development AI, and Connect. These products increase host team productivity, improve player loyalty, and streamline communications between team members and guests.
OPTX co-CEO, Brooke Fiumara, expressed her enthusiasm for the partnership with the team at Rush Street Gaming stating, “This is the epitome of our mission: revolutionizing what data can do with teams that are leaders in their fields.” Fiumara continued to say, “Rush Street Gaming’s selection of the OPTX platform for player development demonstrates OPTX ‘s position as the market-leading solution for casino operators, and we are proud of how our product continues to prove its dynamic features and functionality increase productivity and profitability for enterprise operations and small properties alike.”