Donal Barron, Paddy Power Betfair’s B2B Commercial Development Manager has been confirmed as a guest speaker at Juegos Miami, the exclusive business event for the Pan-Latin American and Caribbean Gaming industry which is being held at The Biltmore, Coral Gables May 31 to June 3.
Mr. Barron, whose company has expanded into continental Europe, Australia and North America, will be sharing his thoughts on successfully launching in new markets.
“Establishing your brand is always a key challenge and trying to resonate with an audience with a theme that is culturally suitable is very important,” Barron explained. “For any operator in the sports betting business, establishing yourself in a new region is always a challenge but what is absolutely imperative to success is the quality of your product. The experience that customers have in their initial stages will be key in determining their perception of your business.
“So what is essential from a sports betting perspective is that we have the events available that customers want to bet on, we make those events very easy to access on desktop and mobile, we make the registration and deposit process as efficient and intuitive as possible and we settle bets and pay out customers’ winnings promptly, as soon as the outcome is known. Excelling at the basics right from the start will provide a platform from which you can then look to grow and establish your business within a new region.
Mr. Barron said that he intends to use Juegos Miami as an opportunity to build connections in Latin America and the Caribbean.
He stated: “Paddy Power Betfair is extremely positive on the prospects for the Latin American and Caribbean markets. Economically these regions are developing rapidly and when combined with other factors like passion for sports, young population, impending regulation and proliferation of mobile and technology then we believe that Latin America to be one of the most attractive regions in the world for globally focused business operators.
“I’m really keen to find out about the regulatory environment in the Latin American region and attendees’ interpretation of how the regulation is likely to develop. From locals I would welcome the opportunity to try and better understand the cultural nuances of the region and what they believe will be the most important factors in ensuring success in the region.
“Other Irish companies like Kerry Foods for example have established and operate hugely successful businesses in the region and should regulation permit this is something we would like to try to replicate in the future.”