Interactive

US – Pariplay continues US expansion with BetMGM deal

By Phil - 11 November 2021

Aspire Global’s Pariplay, the leading aggregator and content provider, has signed a distribution deal with BetMGM, the leading online casino operator in the United States.

This agreement will enable Pariplay to offer its proprietary games and aggregated third-party content to BetMGM’s players in New Jersey and Michigan, with the potential to expand into other live markets in the future.

Through partnering with BetMGM, Pariplay is taking a strategically important step toward the long-term goal of becoming a leading content supplier in North America, where it has recently signed several important deals to offer content from its Fusion platform.

Fusion™ features over 120 of the supplier’s own titles, as well as thousands of games from the industry’s leading games developers, and a suite of back-office conversion and retention tools that enhance player value.

Andrew Maclean, VP of Sales, Pariplay, said: “Our momentum in the US market is showing no signs of slowing down and we are thrilled to partner with BetMGM to continue that progress. We look forward to working together to further boost our presence in the exciting North American markets.”

Matthew Sunderland, VP of Gaming, BetMGM, said: “Pariplay offers an abundance of well-liked content. Through this partnership, BetMGM will add to its world-class gaming experience through titles that will engage and entertain our players.”

BetMGM is a joint venture between MGM Resorts International and Entain Plc. Pariplay has a long-standing partnership with Entain, supplying its content portfolio in several key European markets including Portugal, United Kingdom, Denmark, and Germany.