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US – Penn National to rebrand Greektown to Hollywood Casino at Greektown

By - 26 April 2022

Penn National Gaming has confirmed that Greektown Casino-Hotel, which operates a 100,000-square-foot gaming, entertainment, and dining destination along with a 400-room, 30-story hotel in downtown Detroit, is expected to be renamed Hollywood Casino at Greektown on Sunday, May 1, subject to customary regulatory approvals.

In addition to a new name, the property will undergo several changes and additions to the look, feel, and experience of the destination.

Three years ago, Penn National acquired Greektown from Dan Gilbert’s Jack Entertainment for some $300 million. The Detroit location will be the 43rd Hollywood Casino, which has operations in 19 states, including Toledo.

“Becoming Hollywood Casino at Greektown will offer our guests the best of both worlds — we’re keeping all of the unique, neighborhood charm that has defined Greektown since we opened our doors, while adding several new amenities that come with being a part of Penn National’s flagship brand family,” says John Drake, general manager of Hollywood Casino at Greektown.

Additional highlights of the rebranding of Greektown Casino-Hotel to Hollywood Casino at Greektown include welcoming overnight guests with a recently unveiled $30m renovation of its 1,200 square foot hotel lobby, complete with new intimate cocktail bar and a total redesign of all 400 of its guestrooms and suites, which is expected to be completed in the coming months.

All the property’s carpets, hallways, elevator vestibules, and other common areas have received a floor-to-ceiling refresh, and the facility has further underscored guest comfort and safety with the implementation of a new best-in-class HVAC system.

Beyond the just-opened lobby cocktail bar, Hollywood Casino at Greektown will be home to several other new food and beverage offerings, including Urban Cocktail and Rock Bar lounges and a new, upscale Dunkin’ concept in the hotel lobby.

The current casual and to-go dining options the Monroe Market food hall will include a new Detroit Taco Company location. Diners will also find a new menu at the property’s premier steakhouse, Prism, created under the direction of Chef Petro Drakopoulos, who was recently named executive chef of the casino and hotel’s food and beverage operations.

The upgrades are in addition to the recently debuted Barstool Sportsbook, which is open every day of the week for dining and cocktails and includes a weekend Barstool Brunch.

In addition, the property will be the first casino in Michigan to offer a new cashless, cardless feature — mywallet — within its mobile mychoice rewards app that allows guests to connect to slot machines and table games with their phone.

The Bluetooth-connected technology allows guests to add funds, collect winnings, earn tier points, and more through their personal mobile device. There is no need to carry cards or cash, though players will still have the option to use traditional options while playing their favorite games.

Penn National also has invested over $1m in improvements to the casino’s self-park and VIP parking garages. The VIP Garage is a newly remodeled 700+ space garage with no public access. The garage is dedicated solely for the casino’s higher-tier level players and is connected directly to the upper-level gaming floor.

VIP guests will still have the option to self-park or valet in the garage. The garage technology also features player card integration, moving walkways, and a state-of-the-art license plate recognition system, which will allow for seamless entry and exit.

For the 2022-2023 season, Hollywood Casino at Greektown has extended its partnership agreement with the Detroit Music Hall, together welcoming award-winning artists for a variety of live musical and comedy performances.  Detroit audiences can look forward to shows featuring Michael Bolton, Wanda Sykes, Boyz II Men, Jim Breuer, America, and more in 2022.

To celebrate its rebranding, Hollywood Casino at Greektown will host red-carpet themed private VIP and community special events on Thursday, May 19 from 5 p.m. – 9 p.m. and Saturday, May 21st from 6 p.m. – 11 p.m.

The events will include entertainment, refreshments, chances to win luxury cruises, trips to Las Vegas, a Mercedes-Benz lease, and free slot play for all mychoice rewards program guests. In addition, the new Hollywood Casino at Greektown will make a $10,000 charitable contribution to the Greektown Neighborhood Partnership.

“Hollywood is coming to Detroit, and we’re ready to roll out the red carpet for our visitors and guests,” says Drake. “It’s Tinsel Town meets Greektown.”

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