Interactive
US – PGA Tour to roll out on-site betting next year
By William - 28 October 2019
PGA Tour commissioner Jay Monahan has revealed that the North American golf circuit plans to roll out on-site betting offerings at its events in the US from next year.
Speaking to the AFP news agency during the Zozo Championship in Japan, Monahan said the move would help keep more fans interested over the course of an entire day of tournament action: “You’ll start to see product in the market place next year.
It’s all about engagement. When done right, it gives fans the opportunity to engage with your sport over a longer period of time and have more interest in what’s happening across the entire player field.”
Monahan did not provide details of exactly what kind of betting products would be introduced, but said they are being developed as part of the PGA Tour’s multi-year global partnership with IMG Arena.
The PGA Tour has revised its approach to gambling since the US Supreme Court’s decision last May to allow individual states to have the authority to legalise sports betting within their borders.
In February, the PGA Tour relaxed its stance on sponsorships with gambling entities, opening itself up to deals with larger casino companies and fantasy sports operators in the US. That news was followed by a partnership announced in July with DraftKings that saw the first ever official daily fantasy game of the PGA Tour.
