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US – Pinnacle opens L’Auberge Casino

By - 4 September 2012

With the threat of Hurricane Isaacs easing in the region, Pinnacle Entertainment has now opened its new $368m L’Auberge Casino and Hotel Baton Rouge overlooking the Mississippi River, marking the company’s fourth Louisiana property and bringing to an end a six year process.

Delayed by three days by the bad weather, a ceremonial throw of the dice marked the occasion with Baton Rouge Mayor-President Melvin ‘Kip’ Holden joining Pinnacle President and CEO Anthony Sanfilippo, L’Auberge Vice President and General Manager Mickey Parenton and Pinnacle’s Executive Vice President of Regional Operations Geno M. Iafrate participating.

Pinnacle already operates the Boomtown Casino New Orleans, Boomtown Casino & Hotel Bossier City, and the L’Auberge Casino Resort Lake Charles.

Whilst L’Auberge’s Baton Rouge casino is technically termed a riverboat, it is permanently moored on Mississippi’s main navigation channel.

Anthony Sanfilippo, President and CEO of Pinnacle, said: “This opening is the result of diligent work by an immensely skilled group of leaders at a property now brought to life on this exciting day for Pinnacle and Baton Rouge by our talented and enthusiastic team members. We thank the citizens of Baton Rouge for their vote of confidence and look forward to being a vital part of regional tourism and the local community.”

“The premier casino in the region is now open for business and we are excited to welcome guests for the first time as we extend the iconic L’Auberge brand into the thriving Baton Rouge market,” said L’Auberge Vice President and General Manager Mickey Parenton. “We are thrilled to share it with our guests and the Baton Rouge community; from the expansive vibrant casino to the luxurious hotel and our distinct restaurants with breathtaking riverfront views, we look forward to creating memorable moments for our guests.”

“We welcome the opening of L’Auberge Casino and Hotel in Baton Rouge with the more than 1,000 new jobs and 1,200 construction jobs it has created that positively impact our local economy,” said Baton Rouge Mayor-President Melvin ‘Kip’ Holden. “Pinnacle Entertainment chose to make this significant investment in East Baton Rouge Parish and we look forward to working with them and their employees as they become another great asset in promoting our city as a great place to live and visit.”

L’Auberge Baton Rouge created more than 1,000 permanent new jobs with an anticipated tax impact of more than $50m annually. The property created 1,200 construction jobs. L’Auberge Baton Rouge is Pinnacle’s fourth property in Louisiana bringing the company’s investment in the state to more than $1bn. Pinnacle now employs more than 5,000 team members in Louisiana.

L’Auberge Baton Rouge features an expansive single-level, 74,000 sq. ft. casino; nearly 1,500 slot machines; 50 table games, including a poker room; a 12-story hotel with 205 guest rooms and a rooftop pool; four dining outlets; a unique casino entertainment lounge with breath-taking views of the Mississippi River.


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