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US – PlayDigital’s Cleopatra Christmas slot becomes IGT’s top performing new game in December

By - 19 January 2024

IGT PlayDigital, a leader in iGaming and sports betting solutions, saw a successful end to 2023 with high-performing seasonal game content, market expansion of robust player engagement tools, and new sports betting product integrations.

IGT PlayDigital’s Cleopatra Christmas slot, a festive rendition of its iconic Cleopatra title, made a resounding impact in December, emerging as the Company’s top-performing new online game across North American and EMEA online casino markets. Garnering considerable player engagement, this holiday-themed release saw a surge in popularity, signaling the appeal of seasonally themed games among global casino audiences.

Inspired by the great success of Cleopatra Christmas, IGT PlayDigital will release new seasonal games this quarter. Embracing the opulence of Asia, IGT PlayDigital will introduce Precious Panda Hold & Win and Cai Shen’s Pots of Wealth Megaways to celebrate the Chinese New Year. Additionally, players can dive into the charm of Irish luck with Bounty O’Bucks just in time for St. Patrick’s Day.

IGT PlayDigital recently debuted the Player Hub, an innovative player engagement feature, with its partner 25syv in Denmark. This new feature enables 25syv to provide a personalized gaming experience to its customers, allowing players to quickly access their favorite game content through a unified solution. Utilizing machine learning, the Player Hub also provides tailored game recommendations to players based on their specific habits and preferences. This is IGT PlayDigital’s latest feature within their Engagement Platform’s suite of promotional tools, which promises to revolutionize player engagement.

IGT PlaySports has enhanced its sports betting platform with recent CRM and data integrations. As a result of new data partner integrations, PlaySports customers can enjoy Same Game Parlays across a wide range of sporting events, enabling operators to better address popular player betting preferences.

IGT PlaySports also has partnered with Xtremepush to provide further CRM and data analytical capabilities to PlaySports customers, enabling them to create more personalized player marketing campaigns and promotions. These integrations will be made available to the entire IGT PlaySports estate.

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