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US-Playersoft Technologies helps ‘Parrotheads’ enroll

By - 29 May 2012

Playersoft Technolgies’ Mobile Enrollment system has been at the heart of the Margaritaville Casino’s debut in Biloxi, Mississippi, allowing casino staff to enroll new guests in the casino’s player’s club anywhere on the casino floor utilizing a specialized Apple iPhone or iPod Touch.

Mobile Enrollment’s open design interface can operate with any casino player tracking system, transforming the sign up process from several minutes at a club booth to just a few seconds anywhere on the casino floor. Fans of the Margaritaville brand, known as ‘Parrotheads’ have been impressed by the smoothness of signing up, as have the casino’s oweners.

Jerome Fremin, Director of Slot Operations, said: “We’re excited to begin our customer relationships with the ease and convenience of Playersoft’s mobile enrollment platform. We believe in the system so much we’ve eliminated a player’s club booth location. We’re the first casino to take the booth directly to the customer. No “booth barrier”, no waiting in line. This makes the Mobile Enrollment system more to us than just the newest technology. It’s going to help us create better customer relationships by removing the traditional booth location and allow employees to interact with customers on the floor, where the customer is comfortable and wants to be.”

Tony de Leon, President of Playersoft, added:  “This is uniquely gratifying for us. That Margaritaville Biloxi is relying on our Mobile Enrollment platform to be their virtual booth is a huge vote of confidence and it makes a real statement to their guests about the level of customer service they are committing to.”

Utilization of an iPhone or iPod makes the entire system small, lightweight and very intuitive. This combination with the Playersoft Mobile Enrollment application makes a product that is fast and extremely simple to use. “We’ve been casino operators ourselves for both Las Vegas resorts and Native American gaming operations. We know the importance of making the casino player’s visit convenient and hassle free regardless of a property’s size,” said Mr. de Leon. “Mobile Enrollment was designed specifically to do that by streamlining the enrollment process, but it also creates improved data accuracy during the sign up process and profitability in a number of ways.”

Mobile Enrollment also features an offline mode allowing staff to reach out to players at offsite events adding even greater reach and furthering the player’s experience. This creates a positive impression of the level of service the casino is willing to provide.

Playersoft Technologies began operations in August of 2010 with a mission to help casino operators improve the players gaming experience by creating a positive effect on player retention and profitability. The Playersoft team is comprised of former casino executives who have been inventing systems to streamline and automate operations for many years.

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