Interactive
US – PlayStar Casino secures Pennsylvania market entry via Caesars agreement
By Lewis - 5 July 2021
PlayStar Casino, the online casino brand set to debut in New Jersey later this year, has secured market access in Pennsylvania after entering into a multi-year deal with Caesars.
The addition of Pennsylvania will double PlayStar Casino’s total addressable market by way of population and gross gaming revenue when it launches in the state in Q2 next year, subject to regulatory approval.
The market entry will allow PlayStar Casino to capitalise on the spill-over effect from its branding and marketing activity in the Garden State, with local campaigns also planned.
Adam Noble, Co-Founder and Chief Business Development Officer at PlayStar Casino, said: “We are thrilled to have secured market access in Pennsylvania through this multi-year deal with Caesars, allowing us to double our addressable market.
“This is the second market access deal we have secured after announcing our entry into New Jersey earlier in the year and will continue to seek such partnerships as we expand the PlayStar Casino brand.”
“We are looking forward to working through the regulatory process with the Pennsylvanian Gaming Control Board (PGCB) and all going well look forward to launching to players in Pennsylvania in the first half of next year.”
