US – PLAYSTUDIOS takes Real World Rewards to the airBy Phil - 13 March 2015
PLAYSTUDIOS, a developer of top ranking free-to-play casino games, has extended its Real World Rewards program into another new category – air travel.
For the first time, players of myVEGAS mobile slots, myVEGAS mobile blackjack, and myVEGAS on Facebook can redeem their in-game Loyalty currency for travel and vacation packages with Allegiant Air.
“Allegiant Air is an exciting new rewards partner,” said CEO of PLAYSTUDIOS Andrew Pascal. “With their focus on leisure travel, Allegiant connects 100 US cities with popular vacation destinations. We know that our community of loyal myVEGAS players is going to be very excited to access these new travel rewards.”
Brian Davis, vice president of marketing for Allegiant Travel Company said: “We’re looking forward to our new partnership with PLAYSTUDIOS. As a company, they share our entrepreneurial spirit and our commitment to delivering a great experience and value to our customers. Their popular social games represent a unique channel through which we can attract new travellers and deliver something fun to our existing ones.”
PLAYSTUDIOS continues to enrich the value of its myVEGAS Real World Rewards proposition with the addition of new travel perks. The partnership with Allegiant Travel Company introduces vacation packages to Orlando and Las Vegas, complimentary airfare, service upgrades, and travel discounts. PLAYSTUDIOS expects to see widespread redemption of these rewards.
myVEGAS is the #1 free-to-play casino app and the only game that gives loyal players real rewards from an exclusive collection of travel, leisure, and entertainment brands including MGM Grand, Bellagio, ARIA, Royal Caribbean International, Wolfgang Puck, and Cirque du Soleil. Rewards include complimentary hotels stays, meals, shows, VIP nightclub access, and more. myVEGAS is currently available on iOS, Android, and Kindle mobile devices as well as on Facebook.