US – Playtech and Scientific Games sign global distribution dealBy Phil - 19 July 2021
Scientific Games has signed a mutual distribution agreement with world-leading gambling technology company Playtech.
This new partnership, featuring two of the industry’s biggest companies, will enable Scientific Games and Playtech to mutually benefit from each other’s scale and reach across the US in addition to regulated markets in Latin America and Central, Eastern and Western Europe.
Playtech’s software will be available to operators via the Open Gaming System (OGS). The agreement covers the breadth of Playtech’s industry leading Casino offering, including its portfolio of slots, table games and Live Casino entertainment, which will all be integrated with Scientific Games’ features and promotions set. Playtech’s game content will be rolled out through the OGS initially in New Jersey with more states to follow.
Scientific Games’ OpenGaming proposition continues to go from strength-to-strength following this latest partnership. The company has built one of the world’s largest iGaming aggregation platforms, with over 2,500 games consisting of in-house developed titles and content from a wide range of third-party studios. It also offers features such as jackpots, free-rounds, missions and tournaments, all of which contain responsible gambling tools for players to easily access during gameplay.
Shimon Akad, COO, at Playtech, said: “This is an exciting deal featuring two of the industry’s biggest names that is set to have a major impact on iGaming across the globe. A key pillar of our strategy is to increase the distribution of our software through mutually beneficial partnerships with the leading B2B suppliers in the leading markets, alongside increasing the depth of the content and services we offer to our existing customers. This partnership will significantly increase SG’s distribution to regulated markets in LATAM and Europe whilst also providing our customers in those markets with an even richer portfolio of exciting iGaming content. Playtech looks forward to benefiting from SG’s leadership in the US as we look to roll out Playtech casino software in all regulated states.”
Jordan Levin, Group CEO, Digital at Scientific Games, added: “Together with Playtech, we’ll bring quality and exciting gaming content to the US market and beyond. This latest partnership once again demonstrates the key role that OpenGaming plays in opening new opportunities for gaming providers to extend their footprint within key regulated markets. We’re very excited to be bringing Playtech’s world-renowned games to our operating partners across the globe and providing their player base with exceptional entertainment experiences.”