Interactive

US – PlayUp secures Pennsylvania iGaming market access with Caesars agreement

By William - 4 November 2021

Following last week’s announcement that the operator was entering the Iowa iGaming market, PlayUp has secured market access for Pennsylvania iGaming.

The market access deal comes through a skin with Caesars Entertainment’s property Harrah’s Philadelphia Casino and Racetrack.

The addition of Pennsylvania to PlayUp’s future iGaming states demonstrates the operator’s strategic vision to be more than just an online sports betting operator.

The company currently operates sports betting in New Jersey and Colorado and its CEO, Dr. Laila Mintas, said it is key for PlayUp to have an in-depth product portfolio as part of its strategy to differentiate itself.

“It’s no secret that the sports betting sector is ultra competitive in the U.S.,” she said.

“The way we look to cut through the noise is to offer unparalleled customer service and experiences for our VIPs, and provide our patrons gaming and entertainment options beyond just sports betting. iGaming and other services are central to our roadmap of including a wide breadth and depth of options in our product portfolio.”

Pennsylvania was an early adopter of iGaming and in September of this year the sector generated gross revenue of nearly $98m, a 71.5 per cent increase from September of 2020 when revenue was just over $57m.

The state is one of five states (Nevada, Michigan, New Jersey, and West Virginia) that currently offer iGaming – PlayUp expects to be live with its iGaming product in New Jersey shortly, according to Dr Mintas.

Earlier this year, investment bank Goldman Sachs projected the iGaming market in the U.S. to reach $39 billion in 2033.