SPORTS BETTING
US – PointsBet earmarks increasing popularity of tennis betting in IMG ARENA streaming partnership
By William - 12 July 2022
PointsBet will offer bettors on-demand streaming access to more than 40,000 games and matches through a two-year streaming partnership with IMG ARENA.
IMG ARENA distributes over 45,000 hours of content annually on behalf of more than 200 federations, associations, and events including the MLS, ATP Tour, Roland-Garros, FIVB volleyball competitions and leagues, EuroLeague basketball games, World Snooker, and World Table Tennis.
“Our north star is in-play betting, and the ability to offer our users with on-demand streaming content to elevate live betting is paramount,” said PointsBet USA CEO Johnny Aitken.
“PointsBet is recognised as the home of in-play betting, and this partnership with IMG ARENA solidifies our position as a leader in this space. We’re thrilled to tap into innovative concepts like this to improve the live betting experience for our users, all while bringing forth new ways to increase fan engagement throughout the year.”
Bettors will have immense access to over 10,000 ATP Challenger Tour matches and close to 25,000 total tennis matches. For tennis, PointsBet has recorded a 163 per cent increase in overall handle and a 189 per cent increase in live handle.
Brian Clayton, Senior Director of Sales at IMG ARENA, commented: “We are excited to partner with PointsBet, one of North America’s leading and most innovative sports betting operators.
“The deal allows players to improve their betting experience safely and significantly by increasing access to engaging, official content and watching more of the sports that they are betting on live.”
Users with a funded PointsBet account in any of PointsBet’s live markets will have access to the live streams.
PointsBet is currently operational in Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, New York, Pennsylvania, Virginia, and West Virginia, with online casinos in Michigan, New Jersey, West Virginia, and Pennsylvania.
