The Stars Group and Resorts Casino Hotel have extended their existing partnership in the New Jersey regulated online gaming market to include online and mobile sports wagering through the BetStars brand alongside the already existing online poker and casino offering available through the PokerStarsNJ brand.
The Stars Group will bring its online and mobile-led betting expertise and experience as one of the world’s largest and most licensed online betting and gaming companies to the burgeoning US online sports betting market, while leveraging the company’s well recognised brands, customer trust and loyalty, and established position in New Jersey’s online gaming market.
“We believe The Stars Group is uniquely qualified with the experience and insight needed to make sports betting a success in New Jersey,” said Matt Primeaux, SVP Strategy & Operations, USA at The Stars Group. “We have successfully launched the BetStars brand in many European regulated markets and we have invested heavily to create a premier global offering. Working with our longstanding partner, Resorts, we are really excited to introduce a brand-new consumer experience by bringing New Jersey fans closer to the sports and the teams that they love.”
“We’re excited to double down on our already successful partnership with The Stars Group, which owns leading sportsbooks globally and has always been known and respected for their advanced technology, superior customer experience and cutting-edge security safeguards,” said Mark Giannantonio, President and CEO of Resorts Casino Hotel.
The Stars Group currently owns online and mobile sportsbook operations in the UK, Europe and Australia, with more than $800m in betting revenues generated by these entities in 2017.