Supplier News
US – Rock Gaming rebrands to Jack Entertainment
By Phil - 26 February 2016
Rock Gaming, an operator of casinos in Ohio and Detroit, has rebranded as Jack Entertainment.
Rock Gaming’s rebrand follows last year’s announcement that it acquired the balance of outstanding shares giving an affiliated company 100 percent ownership of the properties. Subsequently, Rock Gaming exercised its option to assume the day-to-day operational management of Horseshoe Cleveland, Horseshoe Cincinnati and ThistleDown Racino.
Darlene Monzo, Jack’s chief marketing officer, said: “Jack is the voice of adventure. It is that rare friend who entices you to step outside of your comfort zone, forget your fears, have fun and live in the moment, for the moment.”
Matt Cullen, Chief Executive Officer of Jack Entertainment, added:“Jack is the future of entertainment. Our new brand represents our company’s progressive spirit, our pursuit of excellence and our desire to deliver our guests with unexpected, delightful experiences every day.”
The operational transition, along with the brand change, is underway and will be completed by the end of 2016. Jack ThistleDown Racino will debut on March 9, followed by Jack Cleveland Casino in early May, Jack Cincinnati Casino in early June and Jack Detroit Casino-Hotel Greektown later this year.
As part of the brand launch, Jack Entertainment is announcing an exciting, new player loyalty program called ClubJACK. ClubJACK will launch over the coming weeks and months as each property changes its name and completes operational transition.
While Jack guests will continue to enjoy their favourite table games and slot machines, in keeping with its progressive culture, Jack will be forward focused, exploring trends in gaming, providing inventive gaming options, blazing new trails in entertainment and revitalizing urban areas. “We’re just getting started and, given Jack’s love for adventure, you never know what we will come up with next,” Cullen said. “What you can be certain of is that Jack will change the world of gaming as we know it.”
The company offers over 13,000 gaming positions, 400,000-square-feet of gaming space, 600 hotel rooms, and 35 bars and restaurants. It opened Ohio’s first casino in Cleveland in May 2012 and opened Ohio’s fourth and final commercial casino in Cincinnati in March 2013. In April 2013, Jack opened one of Ohio’s seven racinos at its Cleveland-area thoroughbred racetrack ThistleDown Racino. Additionally, in April 2013, Jack acquired downtown Detroit’s Greektown Casino-Hotel.
