Rush Street Interactive has announced a partnership with IMG Arena to debut its UFC Event Centre. The UFC Event Centre and UFC’s official data feed will be available beginning October 24 during UFC 254: Khabib vs. Gaethje on Rush Street’s North American sites: BetRivers.com and PlaySugarHouse.com, and in Colombia on RushBet.co.
The UFC Event Centre is the gaming industry’s first sports betting product created specifically for a major sports brand, developed by IMG Arena to capture the full UFC experience. It will deliver more features and ‘fastpath data’ points for UFC events than any betting product available previously, including official data delivery in less than two seconds, live betting data points, and live statistics.
Freddie Longe, Executive Vice President and Managing Director of IMG Arena, commented: “Rush Street Interactive is known for leading the industry in bringing new online casino and sportsbook services and content to the North American market. We are delighted to extend our partnership and launch the UFC Event Centre live in market with the team.”
Richard Schwartz, Rush Street Interactive’s President, added: “Rush Street Interactive continues to focus on enhancing the betting experience of our customers. The UFC Event Centre is the next generation of fan engagement. The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers. We strongly believe this ground-breaking product will bring greater entertainment-value to our players’ betting experience.”