US – Saint Louis casino to be rebranded to Horseshoe Saint LouisBy Phil - 8 February 2022
The legendary casino brand Horseshoe is coming to Saint Louis as Lumière Place Casino & Hotel begins a transformation into Horseshoe Saint Louis. The property evolution is expected to be finalised in spring 2022.
The transformation into the legendary Horseshoe will include a renovated exterior with Horseshoe signage, a new look for the casino floor, including updated carpeting and lighting, new slot options, and a brand-new Starbucks coming later in the year. In keeping with Horseshoe’s classic sophistication, the design team will incorporate a handcrafted feeling with tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography. Additional details will be announced as the evolution progresses.
“We’re thrilled to usher in a new era and bring the historic Horseshoe to Saint Louis,” said Brian Marsh, General Manager of the property. “Horseshoe Saint Louis will bring a new look and introduce some exciting new gaming offerings for our guests. We couldn’t be prouder to bring this legendary brand, known for poker and gaming, to our guests here at Lumière Place.”
Since 1951 Horseshoe Casinos have been the home of the best odds, highest limits, and biggest jackpots. Started by a gambler for gamblers, at its heart, Horseshoe is about making a gaming experience that is right for the gambler. Over the years, as the brand expanded to markets across the country, Horseshoe has stayed true to its heritage, holding on to the thrilling spirit of no-limit betting.
The Horseshoe spirit is already alive in the property’s new WSOP Poker Room where legends never fold. The brand-new, action-packed WSOP Poker Room is the pulse of poker with 10 tables featuring Texas Hold’EM, Omaha and many others. Tournaments are expected to return in the near future.
Over the next several months, guests will begin to see changes around the property, with the complete transformation to Horseshoe expected this spring.