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SPORTS BETTING

US – SAP America signs up for Churchill Downs sponsorship

By - 13 February 2024

Churchill Downs has signed a multi-year agreement with SAP America, an official signature partner of Churchill Downs Racetrack.

SAP, a global market leader in enterprise application software, will be the first official technology partner serving Churchill Downs Racetrack, the Kentucky Derby, and Kentucky Oaks. The partnership also includes naming rights for the SAP Starting Gate Suites, a tower of premium, exclusive suites, and designation as the presenting partner of the Kentucky Derby and Churchill Downs mobile applications.

“We are thrilled to welcome SAP as a signature partner of Churchill Downs and the Kentucky Derby,” said Bill Carstanjen, Chief Executive Officer of CDI. “SAP is a tremendous global brand that supports our vision to innovate and fuel growth across our businesses. We are excited to have SAP join our iconic brand at the 150th running of the Kentucky Derby on the first Saturday in May.”

“This partnership is a great opportunity for SAP to collaborate with one of the most storied sporting events in the world, the Kentucky Derby,” said Lloyd Adams, President of SAP America. “We are proud to work with partners who share our commitment to innovation and are excited to help CDI leverage SAP’s expertise and technology to support the growth of their company.”

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