SPORTS BETTING

US – SBC announces B2C event for American sports betting sector

By Lewis - 12 April 2021

SBC has announced the first edition of BETFEST, an event set to offer brands in the U.S. sports betting sector a new way to reach and engage with seasoned bettors and fans ready for their first experience of the industry.

Organised by Sports Betting Community (“SBC”) in partnership with SeventySix Capital Sports Advisory, the online event on Saturday May 15 will combine entertainment, education and networking to show sports fans what legal sports betting is all about and how to enhance their enjoyment of it.

Attendees will have the chance to engage with sports celebrities, learn new strategies from professional bettors, and discuss forthcoming big games with fellow fans in the U.S. betting community. They will also be able to take a behind-the-scenes look at how the industry works and explore career opportunities in the sector.

The BETFEST experience will see fans checking out betting, media and associated sports brands, which provides those companies with a way to engage with their target audience immediately before a busy season for sports in the United States.

BETFEST partners will have a range of ways to connect with sports fans from across the country at the event including a sports betting education programme, staging a virtual meet-and-greet with a high-profile brand ambassador or offering a free bet, beer or pizza to fans for their team’s next game.

There will be a sports betting job fair which will provide partners’ HR and recruitment teams with a way to meet people eager to pursue a career in the industry.

Sue Schneider, VP Growth & Strategy Americas, SBC said: “BETFEST is a brand new event that will bring together a community of sports fans and bettors for a day of entertainment and education, which will leave them better informed about sports betting, safe gambling, the industry, and the best betting brands in their states.

“For companies with sports at the core of their product or message, the event represents an unrivalled opportunity to reach their target audience in a relaxed environment.

“BETFEST provides a direct connection to sports fans and bettors during the build up to one of the biggest betting periods on the calendar, making it an ideal and highly cost-effective way for brands to engage with prospective new customers.”

Evan Davis, Managing Director, SeventySix Capital Sports Advisory, commented: “Since launching last year, SeventySix Capital Sports Advisory has been at the forefront of developments within the sports betting ecosystem.

“As such, we’re excited to partner with SBC in bringing BETFEST to sports betting enthusiasts across the country. Whether you’re a sharp bettor or someone learning the difference between a moneyline and point spread wager, BETFEST will unquestionably be a rewarding and fun experience.”