US – Scientific Games secures six-year contract from South Carolina Education LotteryBy Phil - 21 April 2020
Scientific Games has won a new, six-year contract from the South Carolina Education Lottery for its performance-focused Scientific Games Enhanced Partnership (SGEP) program to responsibly drive maximum profits for educational programs in the state.
The company, which is the primary provider to 10 of the Top 10 performing lotteries in the world, has designed and manufactured every instant game sold in South Carolina since the Lottery launched in 2002, propelling it to the No. 3 ranked instant game lottery in the world (FY2019 per capita sales, La Fleur’s Almanac). To date, instant games represent nearly $4bn in Lottery contributions to education in South Carolina.
The South Carolina Education Lottery selected Scientific Games following a competitive procurement as the best choice to help reach its goals. The new contract, which includes warehousing and distribution services with a new state-of-the-art distribution facility, a next generation lottery mobile app and interactive services, may be extended for one additional year.
“We have accomplished great results over the past 18 years, working with Scientific Games as our primary instant games provider to offer enjoyable game entertainment for South Carolina players while providing vital support for state educational programs,” said Hogan Brown, Executive Director, South Carolina Education Lottery. “Continuing the SGEP program, a partnership proven highly successful, will strengthen our ability to responsibly optimise revenue for education in South Carolina.”
“We are honored by the trust the South Carolina Education Lottery has placed in Scientific Games to fully manage their diverse instant game portfolio,” said John Schulz, Senior Vice President, Lottery Instant Products for Scientific Games. “Beginning and ending with analytics and insights, our SGEP program encompasses every aspect of the Lottery’s instant products – from game design through retail execution.”
Since 2014, Scientific Games has helped the Lottery grow instant game sales 10.6%, the highest five-year annual growth rate of any of the Top 10 instant game lotteries worldwide (FY2019 per capita sales, La Fleur’s Almanac). The Lottery also has the top-performing $10 instant game portfolio in the US, featuring more than 20 games per year.
“Our long-term collaboration with the South Carolina Education Lottery has provided Scientific Games with a full understanding of its marketing strategy. Managing its unique and successful instant game portfolio requires creative game design, innovative playstyles, a variety of value added options for players, the ability to deploy advanced logistics in the market, and use of analytics and insights through the entire retail ecosystem,” said Schulz.