US – Scientific Games signs new contract with Massachusetts Lottery for Instant GamesBy Phil - 16 November 2020
Scientific Games has been awarded a new, five-year contract from the Massachusetts State Lottery Commission to supply the Massachusetts Lottery with its world-leading instant games, second chance promotions and digital engagement programs.
Scientific Games’ new contract, which may be extended up to two years by MSLC, is expanded to include consumer digital services that will engage players through exciting second chance game features and help the Lottery protect and grow revenues for the Commonwealth.
U.S.-based Scientific Games currently creates and produces 96% of the Mass Lottery’s instant games. In fiscal year 2020, the Company’s products generated $3 billion of the Mass Lottery’s $3.6bn in total instant game retail sales. In fiscal year 2021 which began July 1, 2020, Scientific Games has helped the Mass Lottery grow instant game sales by 11.3 per cent or $99.7m.
“The combined expertise of the Mass Lottery team and the teams at Scientific Games has resulted in great instant game entertainment that has generated strong revenues to benefit programs in the Commonwealth,” said Ed Farley, Chief Marketing Officer for MSLC. “We look forward to continuing this partnership and working to expand player digital engagement.”
The company produced the Mass Lottery’s very first instant game in 1974 and its products and expertise helped grow the Mass Lottery to the No. 1 instant game lottery in the world (La Fleur’s Almanac, 2019 per capita sales). One of the Lottery’s franchise games, 50-100-500 Blowout created by Scientific Games, generated record retail sales in the Commonwealth, its success spurring other lottery jurisdictions to offer the game to players.
With more and more players moving to digital game entertainment, Scientific Games will work with the Mass Lottery on additional second-chance promotions, like the James Bond Lottery Challenge, played through desktop and mobile applications as well as important digital engagement initiatives that meet players where they are.
“It goes without saying that the Mass Lottery has been the highest performing instant game lottery in the world for many years and continues to set the bar for lotteries around the globe. We are extremely proud of the results of this trusted business partnership over the past four decades,” said John Schulz, Senior VP, Lottery Instant Products for Scientific Games. “Our 2nd chance and digital services are second to none, and we look forward to further expanding Scientific Games’ services to player engagement in online/mobile channels in Massachusetts.”