Skip to Content

Header Banner – BBIN

Interactive

US – Scientific Games unveils Rainbow Riches sports-themed title

By - 24 February 2021

Scientific Games has unveiled a new sports-themed slot, Rainbow Riches Race Day, the latest creation utilising the gaming franchise.

Gamesys, who have a long-time association with the Rainbow Riches brand on their UK sites – having licensed it from the Company for their Rainbow Riches Casino site – launched Rainbow Riches Race Day exclusively to their UK players last week.

The latest slot from the company’s iconic brand is inspired by the classic horse racing arcade machines. The familiar race format sits above the reels, with players required to collect horses to advance along the racetrack and the first to cross the winning post awards the associated prize.

The latest big game launch from Scientific Games retains all the popular characteristics associated with the gaming franchise. The 6×4 slot features numerous ways of winning and includes cascading wins, a popular mechanic in today’s online casino marketplace. Within the bonus round, players have the ability to choose how the free spins are played out, with responsible gaming features prevalent.

Rainbow Riches Race Day has been launched ahead of key UK horse racing meetings Cheltenham Festival and the Grand National. Several sportsbook customers of Scientific Games have already committed to marketing campaigns that incorporate the latest instalment from the Company’s Rainbow Riches series.

“We’re pleased to be working closely with Scientific Games again to extend our range of Rainbow Riches titles with this exclusive deal,” said Simon Mizzi, Marketing Director at Gamesys.

“Rainbow Riches Race Day is an exciting new game which showcases our quest to innovate with new, topical content that will resonate with our players and help us to reach new audiences.”

Rob Procter, Content Specialist Director, Digital at Scientific Games, commented: “Rainbow Riches Race Day marks another stellar addition to our portfolio this year and offers a unique gameplay that evolves the Rainbow Riches franchise to a new level.

“Those familiar with horse racing arcade machines will appreciate the way in which we’ve incorporated the format into the game, while for Rainbow Riches fans there’s a new concept to experience that includes all the iconic characteristics they love. We believe Rainbow Riches Race Day will appeal to a wide audience and prove to be a huge hit with players.”

Share via
Copy link