Supplier News
US – Scientific hails fourth consecutive US record for scratch-offs partner Florida Lottery
By Phil - 11 March 2020
Scientific Games’ longtime instant game partner the Florida Lottery broke a fourth consecutive U.S. record for single week retail sales of Scratch-off games. The Company creates, manufactures and manages 99 per cent of the lottery’s Scratch-off games. Floridians purchased $149,808,055 in Scratch-offs the week ending March 1, 2019, shattering the previous record and generating more than $27.8m for the Educational Enhancement Trust Fund to benefit Florida students.
The record week of instant game retail sales crushed the Florida Lottery’s previous US record of $126,249,658 set in 2019. This year’s record week comes six months after the Lottery announced eight consecutive years of record-breaking annual sales for fiscal year 2019. The record week of instant games was processed at the Company’s Orlando facility using SciTrak, the latest version of advanced logistics technology offered through the Scientific Games Enhanced Partnership (SGEP) with the Lottery.
The new weekly sales record week was driven by the Lottery’s new $30 The Fastest Road to $1 Million Scratch-off game, featuring $155m prizes, which topped $28m in retail sales. Sales for all $30 games topped $39m in the record week. Other top-sellers were a 10X®, 20X, 50x, 100X family of games at the $1, $2, $5 and $10 price point that recorded $26.7m in sales for the week. Additionally, year-over-year sales for all $10 games grew 90% from the same week last year, led by the $50-$100-$500 Blowout! and 100X games that had combined sales of $33m in the record week.
Instant games are an important part of the Florida Lottery’s portfolio of games, comprising about 69% of its total sales in fiscal year 2019. The Lottery participates in SGEP which provides instant game design, programming, manufacturing, inside sales, marketing, warehousing, as well as distribution and retail services to more than 13,000 Florida Lottery retailers.
“Scientific Games congratulates the Florida Lottery on a fourth consecutive US record sales week for Scratch-offs. We are honored to be the Lottery’s instant games partner and share their mission to generate maximum funding for education in the state,” said John Schulz, Senior Vice President, Instant Products for Scientific Games. “The success of the Florida Lottery’s Scratch-off games comes from many years of working closely together to create and market games that drive results.”
