Scientific Games has launched a multi-state lottery linked lottery game, Deal or No Deal. In partnership with Endemol Shine Gaming, part of global content creator, producer and distributor Endemol Shine Group, the lottery game features a chance to play a non-broadcast version of Deal or No Deal game show for the chance to win up to $1m.
DEAL OR NO DEAL launches tonight on CNBC in the US after a 10-year hiatus. Fronted by original US host Howie Mandel, the new series returns with 30 one-hour episodes featuring all the high energy and risk-reward that captivated audiences, with some exciting new twists. The series is produced for CNBC by Emmy-winning Production Company Truly Original, a subsidiary of Endemol Shine North America.
The Deal or No Deal instant “scratch” game will be available at lottery retailers in participating jurisdictions beginning in 2019. The game features a promotion with a second-chance opportunity to enter non-winning Deal or No Deal tickets to win a theme park vacation for four to Orlando, Florida and attend a Million Dollar Deal or No DealL winner’s event. Every player at the Million Dollar Deal or No Deal event will select a briefcase and battle “the Banker” for a chance to win up to $1m.
“Scientific Games and our game creation teams congratulate Deal or No Deal on the return of the show to prime time television. We look forward to our partnership with this phenomenal brand in our next blockbuster multi-state lottery game and players event,” said Kyle Rogers, Executive Vice President and General Manager Licensing for Scientific Games. “Deal or No Deal winner’s event will offer the chance for players to achieve lifelong dreams with exciting risks and rewards along the way.”
Mark Woollard, Commercial Director, Endemol Shine Gaming, added: “The relaunch of Deal or No Deal in the US tonight is testament to the show’s enduring appeal. There is a huge appetite from audiences to engage with the series off-air, and Scientific Games is perfectly placed to deliver the excitement of the series to fans across the US.”