Interactive
US – Scientific to provide Chukchansi Gold with SG Universe Mobile Solutions
By Phil - 27 July 2016
Chukchansi Gold Resort & Casino in Coursegold, California, has awarded Scientific Games a contract to provide its Promotional Kiosk solution as well as its mobile business-to-business SG Universe solution to drive player engagement at the casino resort located between Fresno and the southern entrance to Yosemite National Park.
Chukchansi, which has been a Scientific Games systems customer since it opened in 2003, is augmenting its full suite of systems technology with Promotional Kiosk, a fully customizable solution that offers new and exciting ways to reward casino patrons and empower them with self-service access to their rewards club account.
The casino will use the Promotional Kiosk application to link directly to Chukchansi’s CMP player-tracking system to enable players to swipe their rewards club card or enter their rewards club card number to access player reward information; enter to win daily sweepstakes prizes; check their points, and promotions; update their contact information without going to the players club; and enter for daily sweepstakes through an easy, familiar, self-service touch-screen interface.
Not only does Promotional Kiosk give patrons an intuitive self-service interface for activities like PIN resets and point balances – it virtually eliminates the standing in line that normally accompanies new rewards club signups, enabling guests to get on the floor faster and be rewarded for their loyalty more quickly.
In addition to Promotional Kiosk, Chukchansi agreed to implement Scientific Games’ SG Universe mobile product suite, which empowers Chukchansi to increase player engagement at home, on-the-go, and during each visit to the casino floor. Platforms included with SG Universe include Mobile Concierge, featuring more than 150 unique marketing features and the Play4Fun Network, a white-label social casino platform anchored by player-favourite slots and table games from the Bally, Barcrest,Shuffle Master, and Williams game studios.
Chukchansi Director of Marketing Deann Kamalani said, “Scientific Games has been a terrific partner to Chukchansi, and we’re confident that Promotional Kiosk will streamline customer service and give us another marketing channel, while SG Universe will allow us to reach players at home, in the casino, and on-the-move, changing the customer experience and giving us a 360-degree view of our patrons through Core Systems Integration. This is a big and exciting step for us.”
Derik Mooberry, Scientific Games’ Group Chief Executive, Gaming, said: “We’re thrilled to see our longtime partner Chukchansi Gold Resort & Casino capitalize on the marketing, customer service, and operational benefits of Promotional Kiosk and SG Universe to improve the player experience. As the industry’s only supplier to offer such an extensive portfolio of products for the casino floor and beyond, we are honored to expand our partnership with Chukchansi as they take their casino resort to the next level with our self-service kiosk and mobile solutions.”
In addition to the self-service convenience that Promotional Kiosk provides to casino patrons, the application provides robust operating efficiencies to casino operators, including reducing long lines at the player’s club; enhancing marketing efforts by collecting emails and enabling self-service player updating of contact information; scheduling time-of-promotion parameters for prize-based awards; and providing play-to-win sweepstakes featuring Mystery Kiosk functionality.
