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US – Scientific unites 14 US lotteries to award Willy Wonka Golden Ticket

By - 16 May 2019

Scientific Games has successfully wrapped the Willy Wonka Golden Ticket multi-state linked instant lottery game’s final Billion Dollar Challenge winners’ event in Las Vegas.

Ninety-nine lottery players from 14 US states participated, including one lucky winner from Ohio who took home a $2m grand prize. Scientific Games originated the multi-state linked instant game concept for the lottery industry in 2007 with Deal or No Deal and went on to create five additional linked game blockbusters before launching Willy Wonka Golden Ticket in March 2017, in partnership with Warner Bros. Consumer Products. With an up to $1bn prize opportunity, it offered the largest prize for a linked lottery instant game in U.S. history.

Twenty-three Willy Wonka Golden Ticket games were launched in 18 states. A record 104 million tickets were manufactured, representing a total of $1.09 billion in potential retail sales for the participating lotteries.

Kyle Rogers, Executive Vice President Lottery Licensing for Scientific Games, said: “Over the last 12 years, our creative teams have worked hard to perfect the many details in our linked play experience, from the play style of the instant game to the online second-chance opportunity, and the entire experience at the winners’ event. These events have become a unique once-in-a-lifetime experience for lottery players that are second to none.”

Scientific Games created Willy Wonka Golden Ticket offering players the chance to win prizes instantly, plus a bonus second-chance game played online to win trips to Las Vegas and take part in the Billion Dollar Challenge for the opportunity to win cash prizes from $1,000 up to $1 billion. Since launching in 2017, a total of more than 200 second-chance winners have headed to the BILLION DOLLAR CHALLENGE event held in April 2018 and April 2019.

Amid a frenzy of excitement at a colourful, Willy Wonka and The Chocolate Factory inspired venue, players at the 2019 BILLION DOLLAR CHALLENGE event won more than $2.4m in addition to the trip to Las Vegas for two including air travel, hotel, ground transportation and spending money. Five players from Georgia, Indiana, Michigan, Ohio and West Virginia advanced as finalists at the event, with the player from Ohio advancing as the grand prize finalist with the opportunity to win up to $1bn.

The company’s next linked instant game creation is the return of DEAL OR NO DEAL in May 2019. The game features a second-chance opportunity to win a five-day/four-night trip for four to Orlando, Florida and attend a $1 million Deal or No Deal Experience winners’ event to play a non-broadcast lottery winner’s only DEAL OR NO DEAL game for a chance to win up to $1 million.

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