Supplier News
US – Scientific’s scratch-offs partner Florida Lottery smashes record for fifth consecutive year
By Phil - 30 March 2021
Scientific Games’ longtime instant game partner the Florida Lottery broke a fifth consecutive US record for single week retail sales of Scratch-off games with Floridians buying $193,542,083 in Scratch-offs the week ending February 28, 2021.
As well as shattering the previous record, it generated more than $35.9m for the Educational Enhancement Trust Fund to benefit Florida students.
“By launching new Scratch-Off games with a variety of play styles and price points, we are giving our players what they want, and the results speak for themselves,” said Florida Lottery Secretary John F. Davis. “This means that our players have more winning opportunities, retailers are earning higher commissions, and most importantly, more revenue is being generated for education in Florida.”
Scientific Games creates and manufactures Florida Lottery Scratch-off games and provides services to the Lottery through its Scientific Games Enhanced Partnership program, including game planning services, analytics and insights, advanced logistics, warehousing, distribution and retail services, from the Company’s facility in Orlando. The games are processed for distribution to more than 13,000 Florida Lottery retailers throughout the state using Scientific Games’ SciTrak technology which
features predictive ordering software.
“Scientific Games congratulates the Florida Lottery on a fifth consecutive U.S. record sales week for Scratch-offs. Our collaboration gets better year after year, and while we don’t set out to break records we are truly honored to help create maximum funding for education in Florida,” said John Schulz, Senior Vice President, Instant Products for Scientific Games. “In a year where sales for so many retail products were adversely affected by the pandemic, the advanced logistics offered by the SGEP program kept the Florida Lottery’s Scratch-off products flowing to retailers and players.”
The Florida Lottery’s new U.S. record week of instant game retail sales crushed its own previous US record of $149,808,655 set in 2020. This year’s record week comes six months after the Lottery announced nine consecutive years of record-breaking annual sales for fiscal year 2020. Scratch-off games comprised about 76.7 per cent of its total sales in fiscal year 2020.
The new US record week was driven by the Florida Lottery’s all new $30bn Gold Rush Supreme Scratch-off from Scientific Games, featuring 28 prizes from $1m to $15m, which alone topped $25.5m in retail sales. Other top-sellers created by the company included a Gold Rush Supreme family of games ($1, $2, $5 and $10) that recorded $32.7m in sales for the week.
The Gold Rush Supreme family has over $1.5bn in prizes, with top prizes ranging from $10,000 to $15m. The Gold Rush Supreme family features a second-chance promotion where players enter nonwinning tickets on the Florida Lottery’s website or mobile app. A progressive jackpot starts at $10,000 and increases as players enter their tickets online, with a ticker at the top of the web page updating continuously. The first progressive jackpot drawing rolled to over $800,000 after six weeks. In addition to the jackpot, the promotion features 40 prizes from $500 to $5,000. Thus far, more than 95,000 players have entered more than 2.8 million tickets into the Gold Rush Supreme promotion and more than 41 million entries were awarded.
During the Lottery’s record-breaking week, sales for all $30 games topped $40m. Additionally, year-over-year sales for all $20 games grew 83.6 per cent from the same week last year, led by Gold Rush Classic! and 200 Xs the Cash games with combined sales of $27.7m in the record week, both created by Scientific Games.
