US – SciPlay raises $82000 for Direct Relief through in-app incentivesBy Lewis - 14 August 2020
SciPlay has announced an $82,000 donation to Direct Relief, a humanitarian aid organisation active in all 50 states and more than 80 countries, after raising the funds through dynamic, in-app events.
Due to the lack of personal protective equipment available to medical teams during the COVID-19 pandemic, SciPlay launched special, in-app events within the majority of its core games. The intention was to leverage its user base of more than 7.5 million monthly gamers to drive critical donations.
The promotions were tailored to gameplay, rewarding players’ achievements with donations to Direct Relief. The more game objectives players completed, the more money SciPlay donated.
“Our games serve as a creative reprieve to millions of users around the world,” explained Josh Wilson, SciPlay’s CEO. “I can’t think of a better way for our gaming family to give back to the world’s essential workers. I’m so proud of both our incredible users and the SciPlay team for working together to raise and donate critical funds to Direct Relief.”
Direct Relief has delivered 9,000 shipments to more than 1,700 health care facilities throughout the world. Since January, the organisation has delivered more than 12 million N95 and surgical masks, over four million gloves and 1 million face shields, tens of thousands of protective suits, and other items to help safeguard health care workers.